Top 10 Makeup Trends for 2024

Top 10 Makeup Trends for 2024


In the energetic world of cosmetics, staying up-to-date on the latest makeup trends is similar to crossing a constantly evolving landscape of style and innovation. Makeup trends reflect societal shifts and serve as a canvas for personal expression and creativity. As we delve into 2024, the realm of beauty shows a captivating array of trends that promise to captivate and inspire.

This article explores the top 10 makeup trends for 2024, offering insights into the transformative power of cosmetics in the digital age. From virtual makeup applications to the resurgence of eco-friendly products, each trend encapsulates the spirit of modernity and individuality.

As we explore these makeup trends’ influences, inspirations, and implications, we invite you to embark on a voyage of discovery where beauty knows no bounds and self-expression reigns supreme. Join us as we uncover the pulse of the beauty industry and unravel the enigmatic allure of makeup in 2024 and beyond. So, let’s dive in and discover what exciting makeup trends await us in 2024.

1. Thin Brows

Coming in at number 10 is the trend of thin brows. While fuller brows have been popular in recent years, we are shifting towards a more natural and slightly thinner brow shape. This modern take on the ’90s brows is not as thin as the razor-thin brows of the past, but it maintains a natural shape. The emphasis is on a flat, natural-looking brow with a brushed-in brow gel, moving away from the overly thick and carved brows we have seen for the past decade.

2. Velvet Skin

At number 9, we have the rise of velvet skin. The era of dewy, glossy skin is starting to fade, making way for a more matte yet subtly luminous finish. Velvet skin, also known as cloud skin, offers a satin-like, softly powdered finish that provides good coverage without appearing cakey or flat. This trend strikes a balance between the clean girl aesthetic of recent years and the glam looks of the past.

3. Cool Tone Eyeshadows

Calm-tone eyeshadows will continue to reign in 2024. After years of warm tones dominating the beauty scene, people crave something different. Shades of grey, earthy browns, taupes, and various cool-tone blues like periwinkle, royal blue, and navy blue will be seen on lids everywhere. These colors bring a refreshing change and add a touch of sophistication to any eye makeup look.

4. Lip Jellies

Now, let’s talk about the exciting world of lip textures. Lip jellies are set to make a strong comeback in 2024. Inspired by Korean makeup and skincare innovations, these unique lip textures offer a fresh take on lip products. Move over lip balms, lipsticks, and lip glosses. It’s time to embrace the jelly-like, mousse-like textures that provide a tactile and innovative experience. 2024 is all about exploring different textures rather than focusing solely on color.

5. Strategic Placement of Color

The clean girl aesthetic is evolving, and people are ready to experiment with color in their eyes again. However, instead of going full glam like, in 2016, the trend for 2024 involves the strategic placement of color. Whether a bright blue on the outer corner or a pastel blue eyeliner in the inner corner, pops of color will be used sparingly to create a modern and unique look that combines the best of both worlds.

makeup trends for 2024

6. Subtle Glitters

Glitters are making a comeback but in a more subtle way. Rather than covering the entire lid, these glitters are applied strategically as a pop of sparkle. Whether a glitter pigment tapped onto the lid or an iridescent cream shadow, the focus is on creating texture and dimension without going overboard. It’s all about that perfect balance between wearable and eye-catching.

7. Cream Foundations

Regarding foundations, cream formulas are set to take the spotlight in 2024. These foundations offer the convenience and portability of a compact, making touch-ups on the go a breeze. Cream foundations provide light to medium coverage with a rich and creamy formula that leaves the skin looking flawless yet natural. Say goodbye to messy liquids and hello to the ease of cream foundations.

8. Blush Cushions and Blush Bombs

Blush is here to stay, but the texture is evolving. Instead of liquid or cream blushes, we will see innovative textures like blush cushions and blush bombs. These new formulations provide a natural flush to the cheeks while adding a touch of interest. They offer that perfect balance between a pop of color and a more subdued, less glossy finish we have seen in previous years.

9. Colorful Lashes

Prepare to have fun with your lashes! Colorful mascaras and lashes are set to make a comeback in 2024. This trend has already been spotted on runways and fashion shows, indicating its imminent crossover into mainstream makeup. Bright blues, plums, and purples will add a playful touch to any makeup look without requiring much time or effort. Pop on a pair of colorful lashes or swipe a vibrant mascara for an instant update.

10. Grunge Makeup

Finally, we have the ultimate makeup trends for 2024 grunge makeup. Inspired by the late ’80s and early ’90s, grunge makeup offers a modern take on edgy and smoky looks. Think smudged eyeliner, smoky grey shadows, and an overall grungy vibe that is more polished and wearable than its predecessors. Huda Beauty’s grunge eyeshadow palette is a testament to the growing popularity of this trend.


Here are the top 10 makeup trends for 2024. From thin brows to grunge makeup, these trends offer a mix of nostalgia and innovation. As we bid farewell to the clean girl aesthetic, we welcome new textures, colors, and finishes that bring excitement and individuality to our makeup routines. Which trend are you most excited to try? Let us know in the comments below! Make sure to stay tuned for more fantastic makeup content.


Is eyeliner in style in 2024?

Yes, in 2024, eyeliner will still be a chic and adaptable cosmetic option. Whether you choose a more creative or conventional winged style, eyeliner is always necessary for many cosmetic looks.

Is the highlighter still in style in 2024?

A highlighter will remain a popular and in-demand makeup product in 2024. It is often used to enhance features and create a brilliant finish, adding a dazzling shine to the high points of the face.

What makeup is trending now?

Natural, dewy looks, vibrant, bright eyeshadows, glossy lips, and experimenting with creative and distinctive eyeliner designs are among the popular beauty trends for 2024. Emphasis is placed on valuing differences in beauty and encouraging personal expression.

When did makeup trends start?

Older societies, such as the Greeks and Egyptians, used makeup for a variety of functions; therefore, makeup trends changed over the ages. However, in the 20th century, especially in Hollywood, when legendary beauty styles started to impact popular culture, shifting cosmetic trends became more widely accepted. Ever since, with every decade that has gone by, cosmetics trends have been changing.

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